Nobody Cares About Your Logo

If I’ve learned anything in the 10 years Ive been designing logos, it’s that nobody cares about your logo. Hard stop. What matters and what makes people care, is what you do, how well and why you do it.

This is why I don’t offer logo design as a stand alone service anymore. I’ve built countless visual identities for clients, and this truly is the fun part, but without a brand strategy you’re as good as dead in the water. Ive seen many a beautiful logo not live their best lives. Occasionally a beautiful brand will make up for any shortcomings but it’s not a sustainable approach.

Now, a solid brand strategy where you know your audience and their pain points and have a strategic approach on how to help them? Wrap *that* in a professionally designed brand identity that speaks directly to them? Now we’re cooking with fire.

On the flip side, having a solid strategy and service and a poorly designed logo is a disservice to yourself and your business and I guarentee you’re losing revenue and missing so many people.

If your business is lost in a lagoon somewhere, let’s chat about how I can help. In the spring I plan to have a good friend of mine, an exceptional brand strategist, come have a chat about all things brand strategy, stay tuned.